Co-Creation

Co-creation, the spark of magic when 2 or more people come together with a common purpose

I had an interesting chat this morning with a friend about the term Co-Creation.

Somehow it felt ‘right’ in terms of describing what happens when we get together in person or on-line with our clients. It felt exciting, as if it were something I wanted to explore more. Even as I write, I can feel that inside me.

I began to think about the elements of co-creation and what makes it special.

  1. You both need to be open-hearted, which can be a little bit vulnerable, but it allows the spark to ignite.
  2. It’s organic, yet it does have a intrinsic DNA – a tangible output. I’m thinking of mis-shaped organic vegetables as I write 🙂
  3. It’s not as structured as a joint venture or collaboration, which infers some kind of preconceived process or role within the relationship. Going back to the vegetable analogy, think perfectly formed and uniformed carrots!
  4. It sparks a change. Something will be different. From seed to shoot. It could be a seemingly small ‘aha’ moment out of a conversation or it could be a perfectly crafted customer journey. Whatever the change, the spark between at least 2 people holds the magic
  5. And perhaps that’s a key word. Magic. The sum of the 2 or more parts appears to be bigger than the individuals. That’s where the excitement lies for me. It’s not in the efficiency in and of it’s self (although I do get frustrated when I listen to business owners tell me how little time they have!), it’s actually about the magic that happens when 2 or people like minded people get together.
  6. Ah, like-minded or maybe just with a common goal or common point on a journey together. From a moment of synchronicity to a conscious choice to co-create for longer.

I’d love to hear your comments on this one, as the spark continues to grow within me.

I’m sure there are more elements to it, and I may add and edit this blog for some time. I’m equally sure you’ve had experiences of it too. What made it special for you?

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